Company News Industry Articles
—   October 28, 2020

Vida Capital Announces Leadership Succession and Key Senior Management Promotions

Jeff Serra to retire as CEO in early 2021, remaining on Company’s Board, as President William Tice assumes expanded leadership and oversight responsibilities   

Will Ketterer and James Gereghty promoted as co-CIOs of life settlements and of special situations and non-life contingent investments, respectively

AUSTIN, TX, October 28, 2020 – Vida Capital, Inc. (“Vida”), a portfolio company of RedBird Capital Partners and Reverence Capital Partners, today announced a leadership succession and key promotions, culminating a significant transformation of the company into a world-class specialty asset management firm, undertaken over the previous 15 months by its Board and senior leadership team.

Jeff Serra will retire as CEO in early 2021, while staying actively involved in the company’s future through his role on the Company’s Board.  A leader in the life settlements and longevity-contingent risk industry, Jeff Serra co-founded Vida in 2009 and has worked tirelessly to build the company, its innovative products and deep bench of talent.

As President of Vida Capital Management, LLC (“VCM”), Vida’s SEC-registered investment advisor subsidiary, William Tice’s role will expand, as he assumes leadership and oversight responsibilities from Mr. Serra, including working with the Board to execute the forward strategy for the firm. Mr. Tice will lead Vida’s executive management committee and assume corporate responsibilities as the President of Vida.

Jeff Serra said: “I am proud of the company we have built, the value we have created for our investors and the team and culture we have grown.  Working closely with our partners at Reverence Capital and RedBird Capital for more than a year, we have executed a deliberate plan to secure Vida’s long-term leadership in insurance-linked strategies, focused on longevity-contingent risk.  With the platform and people in place, Vida is well positioned to execute its growth plan and deliver unique, non-correlated investment products for investors.”

Vida also announced that Will Ketterer and James Gereghty have been promoted to co-CIOs.  Mr. Ketterer first joined the firm as part of its July 2020 acquisition of the assets of Avmont, LLC., a leading longevity risk-based underwriter and advisor, where he was Chief Investment Officer.  As a co-CIO, he will oversee Vida’s life settlement and longevity risk investments.  Mr. Gereghty, who joined Vida in July 2020 with more than 25 years of special situations and credit-related investment management experience, will oversee special situation and non-life contingent investments.

William Tice said: “Jeff has been a true pioneer for the industry and his commitment to developing the next group of Vida’s leaders reflects his aspiration to build the organization into a long-term leader for the sector.  I am excited by the opportunity to partner with Will and Jim, leveraging our Board’s expertise, to grow Vida and deliver attractive risk-adjusted returns for our investors through innovative products.”

Vida also announced that Brian Barclay, who joined Vida as part of the Avmont acquisition, has been appointed Senior Managing Director and President of Magna Life Settlements, reporting to William Tice and replacing Dan Young who is retiring from Vida.

About Vida Capital

Vida Capital, Inc. is the largest vertically integrated platform in the life settlements space with $4.4 billion in assets under management across the different closed-end and open-end funds. Vida has three primary business lines including life settlement funds, a life settlement provider, and insurance linked securities funds. Vida is the largest independent life settlements manager in the space and the third largest overall. Further, Vida’s wholly owned subsidiary, Magna Life Settlements, Inc., has been in the top three secondary market purchasers over the past three years. For more information visit

Media Inquiries

For Vida Capital:
Stephen Kirkwood

For RedBird Capital Partners:
Dan Gagnier
Gagnier Communications

For Reverence Capital Partners:

Steven Lipin
Gladstone Place Partners

Learn more about our
non-correlated investment

Get in touch Learn strategies