Jeff Serra

Jeff Serra

Executive Chair of the Board & Special Advisor to the CEO

Mr. Serra graduated from The University of Virginia in 1978 with a B.S. in Civil Engineering, subsequently served four years in the United States Army Corps of Engineers, reaching the rank of Captain, and then graduated from The Krannert School of Management, at Purdue University, with an M.S. in Industrial Management in 1983. From 1986 until 1997 Mr. Serra was instrumental in building and managing one of the largest independent petroleum refining and marketing companies while at Salomon Inc. subsidiary Phibro Energy USA (serving as Chairman, President and CEO from 1992 to 1997). Upon the sale of the company to Valero Energy in 1997, Mr. Serra started Re-NEW Energy LLC to develop waste-to-energy projects primarily in West Virginia and Kentucky which was ultimately sold. In 2001, Mr. Serra founded Eyes of Texas Partners, a private investment company with a primary focus on technology.

In 2009, Mr. Serra co-founded with Austin Ventures Vida Capital Inc., which is a leading asset manager in the life settlement industry; and in 2011 Ovation Partners, an alternative investment asset manager focused on non-correlated, income producing investments. In 2011, Mr. Serra was named the RISE Austin Serial Entrepreneur of the Year. In addition, he is a Master Teacher at the Acton Graduate School of Business ( in Austin.

Mr. Serra has served on the Purdue University Krannert School Alumni Board, was a member of the Houston Chapter of Young Presidents Organization, Chairman and Treasurer of the Board of Trustees of St. Gabriel’s Catholic School, a volunteer for The University of Virginia NCOUR committee for central Texas, a member of the Board of Director’s of Austin Habitat for Humanity, and co-chair of Community First, focused on breaking the cycle of chronic homelessness and is currently on the advisory council for Explore Austin, serving underprivileged youth.

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